How a #JefaLife Mini Photoshoot Transformed Narvaez Financial Solutions
Case Study: Narvaez Financial Solutions
Background & Challenge
Araceli Narvaez, founder of Narvaez Financial Solutions, is a bookkeeper + financial advisor dedicated to helping her clients build wealth and confidence around money. While her expertise was clear, she struggled with one important element: she didn’t have professional brand photos.
Without visuals that reflected her professionalism, it was difficult to:
Post confidently on social media
Show up consistently in front of her audience
Create a cohesive website presence
She knew it was time to invest in brand photography that would elevate her business and represent her as the trusted financial advisor she is.
The #JefaLife Mini Shoot Experience
Araceli booked a #JefaLife Mini Photoshoot with me to finally get the visuals her brand deserved. Check out the behind-the-scenes video below or on Instagram.
Even though this was her first time in front of a professional camera (and she felt nervous leading up to the day), we created a light, comfortable atmosphere so she could shine naturally. With strategic prep ahead of time, we captured 15 strong brand images in just 20 minutes.
Araceli later shared:
“It was my first time having professional photography done, and I was nervous. But Kita and Johnny made me feel comfortable, and the photos turned out amazing.”
Execution & Creative Approach
We focused on creating:
Clean, professional headshots for her website and social media profiles
Lifestyle brand images to humanize her financial services
Visual storytelling shots she can repurpose across multiple platforms
The session was designed for efficiency: quick wardrobe and setting adjustments, but intentional posing and direction. The result was a versatile collection of brand photography that feels approachable yet polished.
Results & Transformation
The impact of her new brand photos was immediate:
✔️ Website Upgrade: Her site now looks cohesive and professional with consistent imagery.
✔️ Social Media Confidence: Araceli started showing up more confidently on Instagram and LinkedIn.
✔️ Audience Feedback: She received compliments on her new look from clients and peers.
✔️ Business Wins: Increased engagement, higher visibility, and new clients thanks to her updated brand visuals.
In her own words:
“The photos helped tie my brand together. My website looks amazing, I’m posting confidently, and I’ve already seen more visibility and clients.”
Long-Term Impact
With just 20 minutes of shooting, Araceli walked away with photos that has and will last her for years. As her business evolves, she now has a visual foundation that tells her story and elevates her brand at every touchpoint.
Her advice for other Jefas considering a photoshoot?
“Go for it! It’s a great investment for your business.”
Final Thoughts
Araceli’s story shows how powerful brand photography for financial advisors (and any service-based entrepreneur) can be. A short, strategic photoshoot not only provided her with polished visuals but also gave her the confidence to show up more consistently online.
If you’re ready to tell your brand’s story through intentional images, learn more about booking a #JefaLife Mini Photoshoot below.
Want to talk about your goals and vision with me before booking? Book a free consultation with me.
![10/5/25 - #JefaLife Mini-Session [LA]- Fast & Fresh Brand Photos](https://images.squarespace-cdn.com/content/v1/636205ae7019aa48b1bf1be9/1757187667951-DMMN7PQ7ONMTVFBH7RAO/E7522751-4F91-4589-8804-0E5146958F31.png)
![10/12/25 - #JefaLife Mini-Session [IE]- Fast & Fresh Brand Photos](https://images.squarespace-cdn.com/content/v1/636205ae7019aa48b1bf1be9/d88c6502-8b65-4c82-b93f-139818960330/2.png)
