Un Poquito de TODO

A Cozy Space for My #JefaJourney & Stories from the Heart

Bienvenida to Un Poquito de Todo.. my personal space to document the behind-the-scenes of my #JefaLife. I’m Kita Zuleta, Brand Strategist, Jefa Coach, Photographer, and Founder of Cafecito Con Jefas.

This blog is where I share my journey in business and life.. what I’m learning, what’s working (or not), and the stories that shape my journey. You’ll find branding + business tips, personal insights, throwbacks to client experiences + CCJ moments, and glimpses of what’s coming next. It’s a mix of knowledge, lessons, and reflections.. just like a real cafecito chat with your Jefa Bestie + biggest cheerleader, Kita.

If you want to keep up with my blog, the only way to stay in the loop is to sign up for my email list or join The CCJ Casita.

No algorithms, no scrolling.. just real updates, directly from me to you. Thanks for being here. Te aprecio de todo cora.

Con amor,
Kita

I Dream Big Because of Their Sacrifices
Kita Zuleta Kita Zuleta

I Dream Big Because of Their Sacrifices

The Unseen Weight of First-Gen Entrepreneurship
Being the first in your family to build a business comes with a weight that’s hard to put into words. It’s more than chasing goals. It’s honoring your roots while trying to create something new. In this blog, I’m sharing what I’ve seen and felt supporting fellow Jefas.. the unspoken pressure, the second-guessing, the isolation. But also the power of finding clarity, confidence, and community along the way. If you’ve ever felt like you had to shrink to fit, this is a reminder that there’s space for you to grow and lead as you are.

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ChatGPT Made Me Cry (Pero Here's What I Learned)
Kita Zuleta Kita Zuleta

ChatGPT Made Me Cry (Pero Here's What I Learned)

I asked ChatGPT to name my blind spots and ended up in tears. This post is a reminder to trust your own voice, especially when you’re already tender. Sensitive plants, Jefas in survival mode—you don’t need more critique, you need truth, care, and community. This is your permission to not take feedback from a robot as gospel.

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How I Showed Up in April…Even When It Felt Like I Didn’t
Kita Zuleta Kita Zuleta

How I Showed Up in April…Even When It Felt Like I Didn’t

April felt like a blur, heavy with grief, exhaustion, and self-doubt but when I paused and tallied the work, I realized just how much I did show up. This blog is a transparent look at the layered reality of running a business while navigating life, illness, and imposter syndrome. A love note to every Jefa who’s doing it scared.

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#showupjefa challenge day 1 ✔️
Kita Zuleta Kita Zuleta

#showupjefa challenge day 1 ✔️

Allow me to re-introduce myself 🙋🏽‍♀️ I’m Kita + I have a variety of #jefatitles.. Brand Strategist, Photographer, Jefa Coach, Creative Marketing Director, Community Host, Speaker AND Podcaster.. As an ADHDer, I get to flex quite a few different skills in the work that I do. 🧠📸💃🏽🎙️✨

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My Heart Aches for LA: Showing Up Through Hard Seasons
Kita Zuleta Kita Zuleta

My Heart Aches for LA: Showing Up Through Hard Seasons

In the midst of the LA wildfires and personal challenges, I’m reflecting on what it means to keep showing up. As a first-gen Latina entrepreneur, I believe our work matters now more than ever. This blog is a reminder that showing up for your business is also showing up for your community.. even in survival mode. Pasito a pasito, we move forward JUNTAS.

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