The #ShowUpJefa Strategy: Sustainable Visibility Without Burnout
Two weeks ago I had the opportunity to teach my #ShowUpJefa Strategy as a workshop to a group of Jefas who wanted to simplify their marketing rhythm and create a sustainable long-term strategy that builds a clear brand presence online without chasing trends or depending only on social media, which can be taken away at any moment.
The event was the @CaffeTodoMujer Mujeres Summit, and it was so good to be surrounded by a community of women who are always ready to lift each other up and support. I’m so grateful for this community and the invitation to teach and lead the bonus cafecito once the event wrapped up.
I was nervous going into the workshop, even though I’ve taught this strategy many times online and use it as the foundation inside my #JefaLife101 Cohort and 1:1 containers. But once I started teaching, the energy shifted and I ran out of time because there’s just so much to say about this topic.
I’m passionate about teaching Jefas how to market themselves online in a sustainable way that honors our capacity in each season of life and business. All while pursuing the #JefaLife we’ve envisioned in our heads and building the businesses of our dreams. This is about playing the long game. There are no instant results here. It’s not about chasing virality. Most of us aren’t building a business for a season. We’re creating something that doesn’t exist, and most of us don’t have a blueprint for it.
That’s why I created the #ShowUpJefa Strategy.
What the Show Up Jefa Strategy Is
This strategy helps you build a clear, consistent, and sustainable presence online without burnout. It’s a framework built around three key pillars that support you in showing up with purpose and clarity.
Pillar 1: Build What You Own
We can’t build empires on rented land.
Social media is great for connection, but it shouldn’t be your only space. You need brand assets that belong to you and grow in value over time.
Start with your website, your digital casita. It’s where your story, your offers, and your content live. Even a simple page is better than relying solely on Instagram.
Nurture your email list. This is your direct line to your people, the ones who chose to hear from you. No algorithm. No noise. Just connection.
Then choose one long-form content format. Maybe it’s a blog, podcast, or YouTube. This is where you can go deeper, share your expertise, and be seen for your work.
These are your foundations. They give you ownership, clarity, and long-term visibility.
Pillar 2: Market at Your Capacity
You are not a machine. Your marketing shouldn’t expect you to be one.
It’s about finding a rhythm that fits your current season of life and business. One that helps you stay consistent without burning out.
Start simple. One long-form content piece every two weeks. Repurpose that into three to five short-form posts. Plan your content once a month or batch it when you can.
The goal isn’t to do more. It’s to do what matters most, consistently.
Pillar 3: Serve from Your Genius
You don’t need to chase trends or follow what everyone else is doing. Your visibility grows when you center your brilliance.
Ask yourself what you want to be known for. What offers you want to fill. What you love to teach or talk about.
Align your content with your offers and values. Be repetitive. That’s how you build brand recognition. When you serve from your genius, showing up becomes natural.
How to Implement the Strategy
If you want to build a brand and marketing plan that supports your goals and protects your peace, here are two ways to go deeper.
The #JefaLife101 Cohort
Our 8-week live group coaching experience starts October 14th. Inside, we build systems around your visibility and marketing so you can stay consistent and grounded while growing your business.
You’ll get weekly 90-minute sessions with AM and PM options, micro-workshops, hot seats, templates, replays, and access to my full Google Drive of brand and marketing resources. You’ll also get 3 months of access to the CCJ Casita membership for added support.
You can save 30% on your seat with code 30for30 at checkout.
If this isn’t your season for a group program, you can still stay connected through the CCJ Casita Membership.
Inside the Casita, you’ll find weekly coworking and cafecito calls, monthly trainings, guest experts, book club meetups, templates, and a growing library of resources for Jefas like you. Membership is $55 per month, or $11 your first month to try it out.
Watch the Workshop Replay
If you want to see the full workshop and walk through the #ShowUpJefa Strategy, you can watch the replay right here.
This strategy is the foundation of how I teach marketing inside my programs and 1:1 work. It’s one of my favorite things to teach because I get to watch Jefas bring their visions to life with more clarity, confidence, and ease.
You’re not behind. You’re not late. You just need a strategy that works with your life and a community that reminds you you’re not alone.
Let’s build the business and life you’ve been dreaming of, JUNTAS.
Con amor,
Kita Zuleta
Brand Strategist • Jefa Coach • Photographer
Founder of Cafecito Con Jefas
